Direct Response TV

The ultimate hangout for
the interactive home shop lovers in Europe

Direct-Response TV launch in Q2 - 2017.

Established in 2015, Direct-Response TV is one of the newest broadcasting companies in Europe 'to provide' you 'with' high-quality, engaging, domestic and international direct selling.

Direct-Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company — usually either by calling an 800 number, by visiting a web site or another strong call to action. DRTV is form direct response marketing. Direct-Response TV channel (DRTV) refers to one to two minute commercials or half hour paid programming made for TV This contrasts with commercials where the objective is to increase only the visibility of the brand name. Lead generating commercials also are considered DRTV. This form of television is fully accountable as far as effectiveness because the marketer can measure the response.

The names of our 24-hour shopping TV channels are:

  • Home Shopping TV
  • Jewelry Shopping TV
  • Holiday Shopping TV
  • Europe Senior TV

In 34 countries with a reach of 110 million television viewers and 46 million households


Example: Jewelry TV
Example: TV Shop

Our Partners

TV Winkel